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Kenya's P2P Payments
Case Studies
Kenya's P2P Payments: 6 Key Trends & Opportunities
LOOKA Research, specializing in data collection, analysis, and visualization across Africa, conducted a study across…
Romney Taylor, VP Marketing, Kuda Bank, Nigeria.
Market Research
How Kuda Is Reimagining Customer Understanding
When we sat down with Romney Taylor, VP of Marketing at Kuda, the conversation quickly moved to the gap between knowing…
Babra Chege
Market in Africa
Research in Africa
Africa Is Not One Market
For years, the most ambitious brands expanding across the continent have operated on a shared assumption, that consumer…
Babra Chege
Chess board strategy
Research in Africa
When Good Research Becomes Bad Strategy
We have seen a product launch that flops, an African marketing campaign that misses completely. Budgets drained on…
Babra Chege
Research in Africa
Collecting Data in Low-Literacy Markets, What Actually Changes?
Data collection is never a one-size-fits-all activity. Nowhere is this more evident than in low-literacy markets,…
Babra Chege
Money Draining
Research in Africa
The Research Gap Costing You Millions
"We just work on a HUNCH and a bit of Google search."That's a quote from a celebrated media agency executive spending…
Babra Chege
Chloé Rochet, Account Director chez Havas Côte d'Ivoire.
Case Studies
Comment Havas Africa utilise LOOKA pour ses études de marché
En Afrique, mesurer l'impact des campagnes a toujours été un défi. Publicité extérieure, spots TV, changements de…
Serigne Fall
Havas Partnership With LOOKA
Case Studies
How Havas Africa Uses LOOKA for Market Research
In Africa, measuring campaign impact has always been a challenge. Out-of-home ads, TV spots, brand perception shifts -…
Babra Chege
AI &Human Genius
Research Fundamentals
How to Seamlessly Weave AI into Your Interview Process
AI can handle transcription, clustering, and synthesis at machine speed. Despite that level of automation, there is…
Babra Chege
The picture shows AI analysis of research data.
Market Research
Moderated Interviews and Why Human Connection Still Drives Discovery
Imagine a product manager scrolling through an AI-generated summary of 50 user interviews insights, sentiment scores,…
Babra Chege
A picture showing money being deposited to an M-Pesa account
Research in Africa
Exploring Cross-Border Payments in Kenya
Cross-border payments in Africa are becoming increasingly seamless, driven by a growing variety of options serving both…
Babra Chege
LOOKA×Nendo teams
Market Research
How Nendo is Rethinking African Marketing with Data
At the heart of Nendo’s work lies a powerful philosophy: marketing is only as effective as the insights that drive it.…
Babra Chege
Bank Transaction in Johannesburg, South Africa.
Research in Africa
Why South Africa’s Payment Habits Differ from Kenya’s and Nigeria’s
Across Africa, the need to send, receive, and store money is universal, but the methods couldn’t be more different. At…
Babra Chege