Comment Kuda réinvente la compréhension de ses clients

Lorsque nous avons rencontré Romney Taylor, VP Marketing de Kuda, la conversation s'est rapidement orientée vers l'…

About Africa’s Beverage Opportunity

Approximately 60% of alcohol consumed in Kenya is illicit, representing an estimated KES 203 billion in sales and KES…

How Kuda Is Reimagining Customer Understanding

When we sat down with Romney Taylor, VP of Marketing at Kuda, the conversation quickly moved to the gap between knowing…

Africa Is Not One Market

For years, the most ambitious brands expanding across the continent have operated on a shared assumption, that consumer…

When Good Research Becomes Bad Strategy

We have seen a product launch that flops, an African marketing campaign that misses completely. Budgets drained on…

Collecting Data in Low-Literacy Markets, What Actually Changes?

Data collection is never a one-size-fits-all activity. Nowhere is this more evident than in low-literacy markets,…

The Research Gap Costing You Millions

"We just work on a HUNCH and a bit of Google search."That's a quote from a celebrated media agency executive spending…

Comment Havas Africa utilise LOOKA pour ses études de marché

En Afrique, mesurer l'impact des campagnes a toujours été un défi. Publicité extérieure, spots TV, changements de…

How Havas Africa Uses LOOKA for Market Research

In Africa, measuring campaign impact has always been a challenge. Out-of-home ads, TV spots, brand perception shifts -…

How to Seamlessly Weave AI into Your Interview Process

AI can handle transcription, clustering, and synthesis at machine speed. Despite that level of automation, there is…

Moderated Interviews and Why Human Connection Still Drives Discovery

Imagine a product manager scrolling through an AI-generated summary of 50 user interviews insights, sentiment scores,…

Exploring Cross-Border Payments in Kenya

Cross-border payments in Africa are becoming increasingly seamless, driven by a growing variety of options serving both…