Discovering Boat Owners Needs to Validate Expansion Plans

Context & ObjectiveOur client is a for-profit social enterprise that uses asset finance and technology to help…

Why Data-Driven Decision Making Is Your Best Strategy

In today’s competitive landscape, making informed decisions based on reliable data is crucial for business success. By…

Outsmarting the System By Overcoming Fraud in Virtual Qualitative Studies

In the world of qualitative research, participant recruitment can often feel like navigating a minefield. It’s not just…

Cracking the Code with Mohamed: Insights into UX Research Tools

The UX research landscape has become increasingly complex, with professionals often managing a variety of tools to…

Collecting qualitative data to produce a game show based on a pan-African panel

Context & ObjectiveOur client is an audiovisual production company that develops various formats for pan-African…

How a Pan-African Design Agency uses LOOKA for User Research?

Discover how Yann Le Beux, Co-founder of YUX, uses LOOKA with his team to unleash consumer insights in Africa.“Adding…

Evaluating NPS score and general customer satisfaction

Context & objectivePEG Africa is a scale-up which aims to bring off-grid solar energy access to rural and peri-…

3 drawbacks of long questionnaires

When writing your questionnaire, it's tempting to include a large number of questions in order to get as much insights…

6 Key stages in Market Research

Conducting your market research can seem complicated at first but here are easy steps to help you conduct market…

What is Market Research ?

What is Market Research ?As an entrepreneur, starting up a business is like taking a step into dire darkness. Hence, it…