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Kenya's P2P Payments
Case Studies
Kenya's P2P Payments: 6 Key Trends & Opportunities
LOOKA Research, specializing in data collection, analysis, and visualization across Africa, conducted a study across…
Chloé Rochet, Account Director chez Havas Côte d'Ivoire.
Case Studies
Comment Havas Africa utilise LOOKA pour ses études de marché
En Afrique, mesurer l'impact des campagnes a toujours été un défi. Publicité extérieure, spots TV, changements de…
Serigne Fall
Havas Partnership With LOOKA
Case Studies
How Havas Africa Uses LOOKA for Market Research
In Africa, measuring campaign impact has always been a challenge. Out-of-home ads, TV spots, brand perception shifts -…
Babra Chege
AI &Human Genius
Research Fundamentals
How to Seamlessly Weave AI into Your Interview Process
AI can handle transcription, clustering, and synthesis at machine speed. Despite that level of automation, there is…
Babra Chege
The picture shows AI analysis of research data.
Market Research
Moderated Interviews and Why Human Connection Still Drives Discovery
Imagine a product manager scrolling through an AI-generated summary of 50 user interviews insights, sentiment scores,…
Babra Chege
A picture showing money being deposited to an M-Pesa account
Research in Africa
Exploring Cross-Border Payments in Kenya
Cross-border payments in Africa are becoming increasingly seamless, driven by a growing variety of options serving both…
Babra Chege
LOOKA×Nendo teams
Market Research
How Nendo is Rethinking African Marketing with Data
At the heart of Nendo’s work lies a powerful philosophy: marketing is only as effective as the insights that drive it.…
Babra Chege
Bank Transaction in Johannesburg, South Africa.
Research in Africa
Why South Africa’s Payment Habits Differ from Kenya’s and Nigeria’s
Across Africa, the need to send, receive, and store money is universal, but the methods couldn’t be more different. At…
Babra Chege
Across Africa’s changing research ecosystem, a new wave of tools is bridging the gap between diverse communities and meaningful insights. We have LOOKA’s curated participant recruitment and diary studies, Yazi’s WhatsApp-based conversational research, and Africa’s Voices using radio and SMS to engage rural populations. Each platform brings the user closer to the reality on the ground. These platforms range from AI-enabled solutions like Kasi Insights to agency-led field data collection from Sagaci Research.
Research in Africa
Choosing the Right Research Tool in Africa
Across Africa’s changing research ecosystem, a new wave of tools is bridging the gap between diverse communities and…
Babra Chege
Participant Interviews
Participant Recruitement
Wathoni’s Life as a Field Surveyor at LOOKA
 From a digital strategist to a field surveyor, Wathoni’s journey is all about curiosity, grit, and heart. What…
Babra Chege
Insight Platforms’ Demo Days July 2025
Research in Africa
LOOKA Research at Demo Days July 2025
What does innovation look like when it comes from inside the research industry itself? That question took center stage…
Babra Chege
It is the fuel that allows common people to attain uncommon results." – Andrew Carnegie
Market Research
How Agencies Work with LOOKA Research
Today, in the fast-moving agency world, delivering sharp insights is not just expected, it’s essential. Whether it’s a…
Babra Chege
Serigne receiving an award from Jobtech at #AJS2025, Nairobi.
Research in Africa
LOOKA at Africa Job Summit 2025: We Came, We Pitched, We Won
We are still riding high as LOOKA Research took home the top prize at the Jobtech Idol Pitch at this year’s …
Babra Chege