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Get Consumer Insights in Egypt with LOOKA Research

Pierre

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Research in Africa
Consumer Insights Egypt

Get Consumer Insights in Egypt with LOOKA Research

Looking for reliable consumer insights in Egypt? As the most populous country in the Arab world, with over 111million people (2024 estimate), Egypt offers a significant and dynamic consumer market. Understanding Egyptian consumer behavior is essential for businesses seeking to thrive in this key Middle Eastern and North African (MENA) economy. Contact us to learn how LOOKA Research can help you unlock actionable market insights

Demographics

  • Urbanization: High rate of urbanization, with major metropolitan areas like Cairo, Alexandria, and Giza.   
  • Large and Youthful Population: Egypt has a young population with a significant portion under 30.
  • Total population: ~ 111.2M (2024 estimate).
  • Literacy Rate: 74.5%.
  • Urbanisation rate: approximately 43.1%

Languages Spoken

  • Arabic is the official language.
  • French is widely understood by educated classes.

Key Active Markets

  • Cairo: The capital and largest city, the main economic and cultural hub.
  • Alexandria: A major port city and commercial center on the Mediterranean Sea.   
  • Giza: Part of the Greater Cairo metropolitan area, known for the pyramids and growing urban development.   
  • Port Said: A key port city on the Suez Canal.

Key Active Sectors:

  • Tourism: A significant contributor to the economy, attracting millions of visitors annually accounting for 8.1% of GDP in 2024.
  • Retail & E-commerce: A large and growing sector, with increasing online shopping adoption expected to reach a  market size of USD 20.72B by 2030.
  • Telecommunications: High mobile penetration and expanding internet access.
  • Manufacturing: Diverse industries including food processing, textiles, and chemicals.
  • Agriculture: A significant sector employing a large portion of the population.

Consumer Behavior Trends in Egypt

  • High Mobile and Internet Adoption: With internet penetration at 72.2% in early 2024, digital consumption is accelerating.
  • Brand Loyalty: Egyptian consumers often show loyalty to established and trusted brands.
  • Social Media Influence: Social media platforms play a significant role in shaping consumer preferences.

How LOOKA helps you get Consumer Insights in Egypt

At LOOKA Research, we provide the most comprehensive and actionable consumer data and market research services in Egypt. Whether you need to understand Egyptian buying habits, price sensitivities, digital behavior, or brand preferences, we have you covered with:

Our research services in Egypt:

  • Field Surveys: In-person data gathering across regions for hyper-local insights.

  • Panel Surveys: Real-time data collection from a large, diverse sample of consumers.

  • Participant Recruitment: We help you access specific target groups based on demographics and interests.

Partner with LOOKA Research for Egyptian Consumer Insights!

Gain a competitive advantage with our tailored solutions for Market Research in Africa.

 Why Choose LOOKA Research?

  • Local Expertise: Deep understanding of the Egyptian market.
  • Customized Insights: Solutions for various industries.
  • Multi-Country Reach: We don't stop at Egypt, LOOKA Research covers markets across North, West, East, and Southern Africa

Take Your Business Further, Get Consumer Insights in Egypt Today!

Don’t make decisions based on assumptions. Make them based on data-driven consumer insights in Egypt. Whether you are launching a product, entering the Egypt market, or simply want to stay ahead of the competition, LOOKA Research is your trusted partner.

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